Jim Cannell started the world's first all-organic coffee roaster in the early '90's. Eventually the company grew into Jim's Organic Coffee, still an all-organic, high quality, and sustainably sourced coffee company.

Jim came to ESDI to update his packaging and wanted a design that would allow him to use one bright and colorful bag that depicted the coffee farm-to-consumer story. He wanted his customers to be able to easily differentiate each of his flavors while still using only the one bag to mimimize cost. We came up with small adhesive labels for each flavor that were easily applied and recognizable.

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